Cow

Market Ready® is your quality feeder calf program.

Reliable. Convenient. Verified. Simple.

When your calves are certified Market Ready®, it pays.

Begin your vaccination protocol at branding age, preweaning or weaning. The Market Ready® Quality Feeder Calf Program can fit the needs of your operation.

Market Ready Certified Calves Logo

Market Ready® Protocols and Certificates

KCH 45 Premium

KCH 45 Premium

KCH 45 Premium

KCH 45 Premium

34 Plus

KCH 34 Plus

34 Plus

KCH 34 Plus

KCH 45 Premium

KCH 45 Premium

KCH 45 Premium

KCH 45 Premium

34 Plus

KCH 34 Plus

34 Plus

KCH 34 Plus

At every step, our programs pay off.

Boehringer Ingelheim makes the program work for you. Buyers know preconditioned calves will gain faster and stay healthier every step of the way. The goal of our Market Ready® Quality Feeder Calf Program is to help you deliver those healthy, high-performing calves, while giving you the flexibility to manage your herd the way you want.
 

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Market Ready callouts


Preconditioning your calves is just one of the many pieces you need when capturing more value for your calves. Our user-friendly products and your health management practices are a winning combination.

 


With the Market Ready® Quality Feeder Calf Program, you can vaccinate at branding age, preweaning or weaning.

  • Branding Age Vaccination: Occurs at 1-4 months of age
  • Preweaning vaccination: Occurs at 3-4 months preweaning
  • Post-weaning Vaccination: Occurs at 3-4 months post weaning

 

 

Through the Market Ready® Quality Feeder Calf Program, you can protect against the following diseases with just two syringes for producer convenience:

  • Infectious Bovine Rhinotracheitis (IBR)
  • Bovine Viral Diarrhea Virus (BVDV) Types 1 and 2, including BVDV Type 1b
  • Bovine Respiratory Syncytial Virus (BRSV)
  • Mannheimia (formerly Pasteurellahaemolytica
  • Parainfluenza 3 (PI3)
  • Clostridium chauvoei, Cl. septicum, Cl. novyi, Cl. sordellii, Cl. perfringens Types C and D (7-way blackleg).
  • Pinkeye (Moraxella bovis)

 

You can also incorporate vaccines like Pyramid®Presponse®Alpha™ and Caliber® into your management practices. Adding parasite control to your management practices will help ensure your herd will be healthy on your operation and the next. Choose from our trusted and proven dewormers like LongRange® (eprinomectin), Eprinex® (eprinomectin)Ivomec® Pour-On (ivermectin topical solution), and Synanthic® (oxfendazole oral suspension).

Get Started Today

  • Contact your Boehringer Ingelheim representative, who will get you started and introduce you to the three protocol options available from Market Ready®.
  • Gather your vaccination and animal health information.
  • Your Boehringer Ingelheim representative will provide you a sale card for verification of products used to completion.
  • Take the completed sale card to the auction barn or send to the buyer.


A Market Ready® sale card offers extra assurance to the buyer that these calves have a quality Boehringer Ingelheim program behind them.

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SYNANTHIC Residue Warnings: Cattle must not be slaughtered until seven days after treatment Because a withdrawal time in milk has not been established, do not use in female dairy cattle of breeding age.


EPRINEX IMPORTANT SAFETY INFORMATION: No meat or milk withdrawal is required when used according to label. Do not use in calves intended for veal or unapproved animal species as severe adverse reaction, including fatalities in dogs, may occur.
 

IVOMEC POUR-ON IMPORTANT SAFETY INFORMATION:
Do not treat cattle within 48 days of slaughter. Do not use in dairy cattle of breeding age or in veal calves. Do not use in other animal species not on the label as severe adverse reactions, including fatalities in dogs, may result.
 

LONGRANGE IMPORTANT SAFETY INFORMATION:
Do not treat within 48 days of slaughter. Not for use in female dairy cattle 20 months of age or older, including dry dairy cows, or in veal calves. Post-injection site damage (e.g., granulomas, necrosis) can occur. These reactions have disappeared without treatment. Not for use in breeding bulls, or in calves less than 3 months of age. Not for use in cattle managed in feedlots or under intensive rotational grazing.


For all products, read and follow all label directions, including booster requirements. Product combinations vary; read label directions to determine antigens included in each vaccine. 


Donnell J, Ward C, Swigert S. Costs and benefits associated with preconditioning calves. Oklahoma Cooperative Extension Service Bulletin AGEC-247, Stillwater: Oklahoma State University, 2007:1–4.


Seeger JT, Grotelueschen DM, Stokka GL and Sides GE. Comparison of the feedlot health, nutritional performance, carcass characteristics and economic value of unweaned beef calves with an unknown health history and weaned beef calves receiving various herd-of-origin health protocols. Bov Pract 2008:42(1);27–39.


USDA APHIS, Veterinary Services, National Animal Health Monitoring System. Feedlot 2011 – Part 1: Management practices on U.S. feedlots with a capacity of 1,000 or more head. 2013.

 

EPRINEX®, IVOMEC®, LONGRANGE®, MARKET READY®, PYRAMID®, PRESPONSE® and SYNANTHIC® are registered trademarks and ALPHA™ is a trademark of Boehringer Ingelheim Animal Health USA Inc. CALIBER® is a registered trademark of Boehringer Ingelheim Vetmedica GmbH, used under license. ©2021 Boehringer Ingelheim Animal Health USA Inc., Duluth, GA. All Rights Reserved.

US-BOV-0548-2021